take the money and run

Posté le 24/04/2016

18 february 2018

measuring these days the impact of interactive and directive sound beams pointing to travelers passing by a high class premium boutique on the number of visitors actually entering the boutique : first measurements have shown an increase of 20 percent, which means significant profit, if one multiplies this percentage with the average basket in this golden cash zone : when will marketing and merchandising managers finally open their eyes (or better say close their eyes and feel their bodies and ears), and just take the money instead of endlessy competing on the same dimensions, all of this resulting in saturated beautiful-but-so-what luxury boutiques ???